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07 · E-commerce2025
KeepFolk
Independence-tech retailer for ageing parents and carers.
Role
Founder, builder
Industry
Senior Living / Carer Tech
Year
2025
Status
Live
The build
KeepFolk (previously KinCare) is a Shopify brand selling independence technology. Five products are live on a fully branded storefront with a curated, considered tone of voice. The brand identity, product positioning, and storefront were all built and launched solo.
What shipped
- /5 live products on a fully branded Shopify storefront
- /Niche positioning: independence tech, not generic senior care
- /Built end-to-end including brand, product copy, supply chain